Lamborghini Museum and Factory Tour – how to and what to expect

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Aventadors in front of museum entrance
Aventadors
Aventadors in front of museum entrance
Aventadors in front of museum entrance

So you happen to have a few days spare while in Italy. You start thinking how can I make a trip to the motoring mecca of Modena-Bologna happen. Bologna and surroundings is home to Ferrari (Maranello), Lamborghini (Sant’Agata Bolognese), and if you are into motor bikes Ducati (Bologna).
To prepare you best for what to expect, how to visit the museum and attend the factory tour without being a Lamborghini owner, sportscarexchange.com has put this guide together.

Before you visit:

We would recommend you to book in advance for the Museum Guided Tour and Factory Tour.

Head to Lamborghini’s website where they now have a nice reservation form:

https://www.lamborghini.com/en-en/experience/museum

Lamborghini offers 3 types of visits:

Type Adult  Children
Museum – walk around yourself  15 EUR 5 EUR
Museum – Guided Tour  20 EUR 10 EUR
Museum + Factory Guided Tour  50 EUR 20 EUR

As the factory is closed the first 3 weeks in August, you should avoid this period if you want to go on the Factory Tour.

The factory tour is for sure the option to go for when there. No pictures can be taken on the tour so all you have are memories – no selfies.

Arriving

Lamborghini Museum and FactoryLamborghini is based in Sant’Agata Bolognese between Modena and Bologna.
Having visited Ferrari Museum the previous day (article to come), I quickly realised the small scale of Lamborghini.
We had signed up for the Museum and Factory Tour (option 3). For the museum there was no guided tour that day but just browsed it after the tour.
We had an early slot for the tour. Now Lamborghini has a form to book, but when we booked there was no form. We emailed them 3 months in advance and begged. I suggest to book as early in advance as you can to avoid disappointment. Tours are small. A tour bus with an organised group was there as well for the tour. Guide from the bus said that the museum sometimes could be a bit temperamental and no tour would happen or museum would just stay closed without explanation. We crossed our fingers and prayed, door opened, factory tour was on ..

 

Factory Tour

First, the guide asked us to lock up all cameras and phones in a safe. Yes, you will be spared from being interrupted by somebody’s phone going off during the tour. It will also ensure everybody is paying attention. Ok, and the main reason that they don’t want the competition to know in detail what they get up to!

The guide will took us out of the museum and into the old part of the factory. At the museum section it looks very modern, but here we saw the original entrance that Mr Lamborghini would have gone through as well.

Notice that Lamborghini has two assembly lines:

One for the Aventador (the real car) and the Huracan (the “cheap” one). The guide referred to the Gallardo as the car that enabled them to make what they really wanted to do, the Aventador. Believe it or not, that was actually said on the floor, “cheap one”. Comparing to Porsche it is the 911 vs the Boxster story again.

The tour focused mainly on the Aventador as this is the most expensive, exclusive, and where the factory really comes into its own. If you are lucky you will also see a few Volkswagen crates like we did. Lamborghini is part of Volkswagen group so is to be expected, just makes you wonder what parts from the Golf ended up in the close to $400,000 Aventador.

First, they took us through Engine Assembly. Each engine is assembled by hand by an engineer. The actual engines were cast in another location than the factory.

Leather shop. Very impressive setup. Guide showed how the hides for the Aventadors’ seats are selected under UV light. The leather hides that can’t be used are not thrown away, believe it or not, they are sent to Gucci and Prada to make bags out of! Everything here is shaped and covered by hand, only for the Aventador though. The cheaper Huracan and the previous Gallardo get seats made by the manufacturer Recaro.

Vehicle assembly. The bodies come from another part of Northern Italy. They are being delivered just-in-time for when the car is about to be put together. It gets mated with the engine that we saw earlier. The seats made to order for the car are installed as well.

Vehicle preparation. At this station fluids are added and car is tested on a rolling road.

Final test drive. Guide will take you outside to a car park full of Lamborghinis which is vehicle testing.  While we waited at the museum of the tour to begin we saw many Aventadors being driven out of the factory. Yes, they actually take the brand new cars out for a long drive, not on a track, but on the public road! They have a licence to test them high speed on public roads to make sure they handle as they should before delivery.

Tour completes by going back into the museum area and emptying the lockers. We were now free to browse the museum.

Discovery showed the Aventador assembly in How it is Made: Dream Cars series. Here are some footage from the car assembly although most is from the body assembly that you will not see on the tour.


At the museum

If you have ever been to a car museum before you are normally used to seeing loads of cars. At Lamborghini less so. This is due to many factors, production numbers were very low. Further, the company has had a turbulent history of going through different owners and struggling financially until they met Volkswagen Group. The company sold concept cars to raise funds over the time. Cars are now with collectors or museums.

Lamborghini has tried to secure the most important cars in its history. It won’t match up to neither the Ferrari or Porsche museums. In a way that’s what makes it special. The cars are not for the museum, they are being enjoyed by somebody driving it – or locked up in a garage.

The star attraction is the Reveton.  Museum covers all that Lamborghini has participated in, Cars, Tractors, Power Boat engines, and Formula One.

Museum Ground floor
Museum Ground floor

Some of the other cars you will see at the museum.

 Reveton Reveton
Strike a pose! It was rear of the year when this car came out. The famous price tag of 2 mill EUR.
Miura Miura
Produced 1966-72. With an incredible top speed of 290 km/h / 180mph this was one of the fastest
Gallardo Police Car
Italian police got two cars and crashed them both!
Diablo GTR Diablo GTR
The ultimate Diablo prepared for racing
Lamborghini F1 Lamborghini F1
Lamborgini delivered engines to teams in Formula One in the past
Lamborghini “Estoque” Coupe Concept
Gorgeous 4 seater coupe concept that was made to rival with the Aston Martin Rapide Coupe. Never put into production.
Miura Concept (2006)
Design studio how a future Muira could look. Management decided that retro was not the way to go.
Murcielago SV Murcielago SV
Ultimate in handling from the old Murcielago. The SV can still kick a punch!

 

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